It Girls. Who Defines the Vibe?

Let’s be real — we throw the phrase It Girl around a lot. But what does it actually mean? Who decides who’s it, and why are we all so obsessed?

The truth is, the definition of an It Girl has evolved. It’s no longer about being born into royalty or walking red carpets every weekend. Now? It’s about vibe. Confidence. Influence. And the ability to make people care — even when you're just posting an iced matcha selfie. In 2025, the real question is: who defines the vibe?

What Is an It Girl?

An It Girl is the kind of person who doesn't follow trends — she sets them. She’s got a signature style, a little mystery, and that “you just get it or you don’t” energy.

It’s not about being the loudest in the room or the most polished — it’s about having a point of view and owning it. Whether she’s famous, niche internet cool, or just the best-dressed girl at your coffee shop, the It Girl moves through life with confidence and ease.

Past It Girls Who Set the Standard

Before we had TikTok trendsetters, we had women who defined an era — and they didn’t even have to try.

Paris Hilton gave us the Y2K blueprint. Low-rise jeans, rhinestones, tiny dogs — she basically created influencer culture before Instagram existed.

Kate Moss was the original model-off-duty. Messy, mysterious, and effortlessly cool, she made grunge glam. You couldn’t scroll Tumblr in 2014 without seeing her somewhere.

Princess Diana mixed elegance with edge — from revenge dresses to off-duty bike shorts. She was royal, but relatable. And her influence is still everywhere.

Each of these women shaped the vibe of their time — not just with what they wore, but how they moved through the world.

The It Girls of Right Now

So who’s defining the vibe in 2025?

Sabrina Carpenter is in her flirty, self-aware pop princess era — and the internet can’t get enough. Her tour outfits? Her captions? Her energy? All spot-on.

Emma Chamberlain is the queen of effortless cool. She makes mismatched look intentional and awkward feel aspirational. She’s mastered the art of not trying too hard — and that’s exactly why we care.

Paige DeSorbo blends aspirational and relatable. She’s funny, stylish, and has that “I’d totally ask her for outfit recs” energy. Reality TV It Girl meets fashion influencer, and she’s killing it.

These women are completely different — and that’s kind of the point. The new It Girl isn’t one-size-fits-all. She’s just real — and she owns it.

So… Who Defines the Vibe Now? (And Why It Might Be You)

Here’s the thing: It Girls used to be chosen by editors, stylists, and gatekeepers. Now? It’s us. It’s the internet. It’s the energy you put out and how well you know yourself.

We’re no longer copying one single “cool girl” aesthetic — we’re curating our own. You don’t need to go viral or get papped outside of Carbone to be iconic. Just show up consistently as yourself.

Confidence, personal style, and knowing your vibe? That’s the new It Girl formula. So make your Pinterest boards, wear the outfit that makes you feel powerful, and romanticize your life — because “It” isn’t just for them anymore.

It’s for you, too.